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Winning Through Intimidation by Robert J. Ringer (Very good, 1974, Pbk, 304 pgs, Fawcett Crest)

Winning Through Intimidation by Robert J. Ringer (Very good, 1974, Pbk, 304 pgs, Fawcett Crest)

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Very Good condition: cover has some wear; pages have very light wear; pages are unmarked. ISBN 9780449235898

"Winning Through Intimidation" is a business book that focuses on negotiation strategies and the dynamics of intimidation in business. The book emphasizes the importance of understanding and leveraging intimidation to achieve success in negotiations and personal interactions.

The Theory of Intimidation

  • Intimidation Dynamics: The book posits that the results a person achieves are inversely related to the degree of intimidation they experience. Those who can intimidate others tend to gain more in negotiations.
  • Posture and Confidence: Ringer stresses that it is not just what you say or do that matters, but how you present yourself. A strong posture can significantly influence outcomes.

Types of People in Business

Ringer categorizes individuals into three types based on their approach to business dealings:

  • Type One: Openly seeks to take advantage of others.
  • Type Two: Pretends to be friendly while secretly trying to gain an advantage.
  • Type Three: Appears honest but may have ulterior motives.

Strategies for Success

  • Preparation: Being well-prepared is crucial for confidence and success. Ringer advocates for thorough preparation to counteract intimidation.
  • Assuming Negative Outcomes: Ringer introduces the idea of preparing for failure as a way to maintain a positive attitude and resilience in the face of challenges.

Overall, "Winning Through Intimidation" provides readers with insights into navigating the often cutthroat business environment by understanding intimidation and using it to their advantage. The book encourages a proactive approach to negotiations, emphasizing the importance of confidence and strategic positioning.

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